Our aim is to ensure that youth health and especially youth NCD prevention becomes a government priority globally. UNICEF, our lead advocacy partner, is building on the successes of the YHP’s first ten years by using its networks with decision-makers at global and national levels to help us make this happen. The energy, skills and on-the-ground experience of our young leaders are central to making the case effectively.

YHP activities support the achievement of Sustainable Development Goal Target 3.4 to reduce premature deaths linked to NCDs by one third by 2030 and promote mental health and wellbeing.


To ensure that there is global awareness among decision-makers and young people about NCD risks and behaviours

including reaching 5 million adolescents with NCD prevention messages


To ensure that young people are advocating on issues relevant to their health and wellbeing, influencing policy and demanding accountability

including training 1,000 young advocates to promote NCD prevention at the local, national and global levels


To ensure young people have participated in increasing the number of countries with NCD prevention strategies targeted at their age group

including ensuring that at least 12 policies and laws are adopted, updated and/or upheld

Advocacy is also built in to several of our programmes which can bring new perspectives to local and national policy, for example:

In Brazil, our long-running project with Plan International UK led to our volunteer peer educators providing advice to the Health Secretariat Office in the State of Maranhão on the Plano de Trabalho e Avaliacão – the state level guidance to municipal health service agencies.                                                 

In Delhi, India another long-running project with Plan International UK led to peer educators being asked to provide advice on how to engage young people by the Indian Government’s Rashtriva Kishor Swasthya Karyakram (RKSK) programme.                                                                                                          

In Kenya we worked with Rise Up to develop Champions for Change (C4C) based around a week-long capacity-building workshop. This organically evolved into a Coalition of Youth Advocates (COYA) who have actively engaged with the Nairobi authorities to make health information more available and to make much better use of some underutilised facilities.

We have supported the development of numerous papers to inform policy including:

Explore our other sections

  • Programmes

    Working on-the-ground to tailor prevention programmes to community needs

  • Research

    Filling the gaps in evidence to support a call for prevention programming

  • About

    Explore the background behind YHP and NCDs