Six districts in the Southern Zone of São Paulo: Campo Limpo, Cidade Dutra, Parelheiros, Jardim São Luís, Cidade Ademar and Pedreira.



2020 - 2025


The local context

According to the World Health Organisation, non-communicable diseases (NCDs) in Brazil account for 74% of all deaths, with a 17% risk of premature death between 30-70 years. Cardiovascular diseases and cancers are the most prevalent causes of deaths in Brazil, accounting for 28% and 18% of mortality respectively. 

Our objectives

Improve the health and well-being of young people by increasing their knowledge on NCD prevention, increasing their capacity to make informed decisions about their health, improving health services and advocating for a supportive policy environment for young people.

The direct beneficiaries of the programme are 60,300 young people aged 10-24 and over 800 teachers, parents, health professionals and government and civil society stakeholders from the targeted districts in the São Paulo, who will be reached through working with schools, families, health facilities, and other community structures.

An additional 900,000 young people will be reached indirectly through campaigns, events and other YHP awareness raising activities in São Paulo.


Our Programme

1. Empower young people through building knowledge and skills on NCD prevention, enabling them to take informed decisions about their health, using peer education and community outreach.    

2. Mobilise communities including schools, families and community stakeholders on NCD prevention and the broader health of young people, to create a supportive and enabling environment for young people.

3. Strengthen health services to meet the needs of young people.

4. Advocate for a policy environment that supports NCD prevention and promotes the broader health of young people.


U-Report messaging, resource kits, and training materials for promotion of healthy lifestyles

In Brazil our partnership with UNICEF focuses on raising awareness on health issues among young people.

U-Report, UNICEF’s social messaging tool that enables young people around the world to engage with, and speak out on, issues that matter to them, is helping us to understand young people’s perspectives on NCD-related topics during the COVID pandemic. Learning guides on mental health, wellbeing and fitness are being shared both online and through text messages.

In 2020, over 20,000 young people participated in live social media sessions and over 80,000 U-Reporters took part in NCD-related topics during the pandemic.

Health kits related to mental health, menstrual hygiene and coronavirus prevention along with education materials for exams were provided to over 600 adolescents living in rural areas of the Amazon.

In collaboration with local civil society organisations, training and materials were developed to support young people’s skill development using both traditional and digital platforms.

Our partners

Plan International Brazil implements YHP interventions in the targeted districts in close collaboration with several civil society and government stakeholders to optimise impact and sustainability.


UNICEF Partnership

The Young Health Programme partnership with UNICEF aims to catalyse a global advocacy movement led by young people for the promotion of healthier lifestyles. The focus is on raising awareness of key issues, empowering young people to advocate, and taking policy action to create meaningful and lasting change.

UNICEF does not endorse any company, brand, product or service