YHP BRAZIL – São Paulo Programme
The districts of Capão Redondo and Grajaú in the southern outskirts of São Paulo city.
2018 - 2020
The local context
São Paulo is the most populous city in the western hemisphere, the southern hemisphere and in Brazil.
To reach 40,000 adolescents (aged 10-24) directly and, through and with them, families, policy makers, educators and health professionals
Reducing NCD risk behaviours (tobacco smoking, alcohol misuse, poor diet, and lack of exercise).
Reducing unwanted pregnancy, unsafe abortion and sexual coercion.
YHP Brazil was launched in São Paulo in early 2018, to coincide with the beginning of the school year. It is run in close cooperation with local schools and health service providers - and primarily delivered through peer-educators trained to engage and communicate with other young people about these health issues.
Peer-educators are trained and encouraged to engage with local and State officials to improve health services for young people.
Radio spots and news articles support on the ground programme and campaign activities.
The programme builds on the achievements and learning from an earlier programme in Maranhão.
The current status of the target adolescents has been assessed through a baseline study, and social and community organisations, together with key community stakeholders, have been mapped to identify key partners to support the programme.
A youth-facing visual identity has been created for the project, and a peer education manual, based on the materials used in the Maranhão programme, has been developed.