Phase I 2010 – 2016; Phase II 2016 - 2020

The local context

In Canada non-communicable diseases (NCDs) such as heart disease, stroke, cancer, chronic respiratory diseases and diabetes accounted for 62.7% of the country's deaths in 2011.


Our objectives

Encourage healthy living habits from an early age.


Our focus

Healthy diet, exercise and emotional well-being of young people from kindergarten to grade 6.


Our programme

At My Best® was co-founded by AstraZeneca Canada and Physical and Health Education (PHE) Canada in 2008. The programme takes a three-pronged approach to health promotion combining physical activity, healthy eating, and emotional wellbeing.

The development of the programme involved elementary teachers, secondary teachers, physical education professors, family counsellors, vice principals, public health nurses, early childhood educators and health promoters; bringing expertise in physical education, health education, nutrition and children’s wellness..

The K-3 program (junior kindergarten to grade 3) used an emotional ABC theme (Ability; Belonging; Caring) to encourage students to recognise their ability, be inclusive and involve others, and hold respect and consideration for themselves and others.

The program included a culminating event called At My Best Play Day, designed to celebrate healthy living, as well as participation in the programme. The day was dedicated to fun activities that could involve a whole school community.

The popularity of At My Best K-3 led to the development of AMB 4-5-6 which uses an I-We-Us theme (Individual ability; Belonging to a team, class or group; Developing citizenship skills).


Our achievements

At My Best reaches more than 100,000 Canadian young people each year, through a curriculum that is focused on healthy eating, physical activity and emotional wellness.

It has been officially endorsed by the College of Family Physicians of Canada and has been implemented in over 4500 primary schools across the country. Almost half a million children have participated in At My Best since it was introduced.

Our partners

Physical and Health Education Canada (PHE) has been Canada’s premier professional organization for physical and health educators for over 80 years. PHE has a vision to support schools in becoming Health Promoting Schools that include the provision of quality daily physical education and the fostering of healthy school communities. PHE provides this support through a range of programmes, resources and initiatives.