YHP CANADA – At My Best
Phase I 2012 – 2016; Phase II 2016 - 2020
The local context
In Canada non-communicable diseases (NCDs) such as heart disease, stroke, cancer, chronic respiratory diseases and diabetes accounted for 62.7% of the country's deaths in 2011.
Encourage healthy living habits from an early age.
Healthy diet, exercise and emotional well-being of young people from kindergarten to grade 6.
At My Best® was co-founded by AstraZeneca Canada and Physical and Health Education (PHE) Canada in 2008. The programme takes a three-pronged approach to health promotion combining physical activity, healthy eating, and emotional wellbeing.
The development of the programme involved elementary teachers, secondary teachers, physical education professors, family counsellors, vice principals, public health nurses, early childhood educators and health promoters; bringing expertise in physical education, health education, nutrition and children’s wellness..
The K-3 program (junior kindergarten to grade 3) used an emotional ABC theme (Ability; Belonging; Caring) to encourage students to recognise their ability, be inclusive and involve others, and hold respect and consideration for themselves and others.
The program included a culminating event called At My Best Play Day, designed to celebrate healthy living, as well as participation in the programme. The day was dedicated to fun activities that could involve a whole school community.
The popularity of At My Best K-3 led to the development of AMB 4-5-6 which uses an I-We-Us theme (Individual ability; Belonging to a team, class or group; Developing citizenship skills).